Webinar: Ready to serve the probiotic immune health segment?

Growing consumer interest in better immune health

  • In recent years, consumers increasingly understand that overall health is closely linked to one's immune strength1 and merits a year-round effort.
  • Yet studies show that some consumers believe there’s a lack of effective supplements available on the market2.
  • Immune health is already a substantial probiotic market segment, only second to digestive health, and this market is expected to grow substantially in the next few years3.
  • Clinical evidence supporting probiotics is growing - clinical trials within probiotics immune area have grown by 44% in the last two years4.

The message is clear...

With the consumer demand, rapid market expansion, and supporting science aligned, the potential for developing new probiotic immune products has never been better.

Webinar: Probiotic immune segment

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Focus on immune health

View our infographic to further understand why now is a great time to join the probiotic immune health segment.

View infographic
Cm 202209 Immune Infographic 720X530


1. Innova Market Insights, May 2022
2. Natural product Insider- Immune health, March 2022/Natural Marketing Institute (NMI)
3. https://www.fortunebusinessinsights.com/immune-health-supplements-market-103319
4. www.Clinicaltrials.gov