Growing consumer interest in better immune health

• In recent years, consumers increasingly understand that overall health is closely linked to one's immune strength¹ and merits a year-round effort.

• Yet studies show that some consumers believe there’s a lack of effective supplements available on the market².

• Immune health is already a substantial probiotic market segment, only second to digestive health, and this market is expected to grow substantially in the next few years³.

• Clinical evidence supporting probiotics is growing - clinical trials within probiotics immune area have grown by 44% in the last two years⁴.

The message is clear...

With the consumer demand, rapid market expansion, and supporting science aligned, the potential for developing new probiotic immune products has never been better.

Watch panel discussion: Ready to serve the probiotic immune health segment? (from 2022) below:

References:

<sup>1. Innova Market Insights, May 2022
2. Natural product Insider- Immune health, March 2022/Natural Marketing Institute (NMI)
3. https://www.fortunebusinessinsights.com/immune-health-supplements-market-103319
4. www.Clinicaltrials.gov</sup>