Overall Goal:
Doubled sales
Strategy:
Organic growth and strategic acquisitions
- Stronger position in scientifically validated products for gastrointestinal and immune health
- Increased presence in the US, China and other growth markets
- Greater number of key global customers
- More strategic partnerships and acquisitions in relevant geographies and segments

Overall Goal:
Lead the way in innovation and development
Strategy:
Higher development rate of new products
- Expanded range with more clinically documented offers
- Higher number of international research collaborations
- Evaluation of growth potential in areas related to probiotics

Overall Goal:
Manufacturing excellence
Strategy:
Efficient manufacturing
- Facilities with guaranteed high-quality production capacity, adapted to market needs
- New manufacturing capabilities in growth regions
- Focus on long-term improved gross margins
