Mia Hogenius Probi

Mia Hogenius

Business Development

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We’re Passionate about Partnership

We collaborate closely with our customers in agile, responsive, cross-functional teams—not just from the beginning of a project to the final product launch, but on an ongoing basis—supporting the growth and expansion of their range or brand.

Probi offers decades of expertise in the probiotics industry, including access to the latest breakthroughs, trends, and scientific evidence supporting the benefits of probiotics for human health.


Beyond probiotics

Our partnership doesn’t end when the product is finished. The Probi teams are always available to assist our partners with internal training, product launches, or conferences; and our regulatory specialists are ready to guide you through a successful registration process with your local authorities.

With dedicated teams in the US, Sweden, France, Singapore and China, we support customers and their products in more than 40 markets worldwide.


VivaPro partnership

VivaPro is Probi’s joint venture with the Viva5 Group, a US-based health and wellness company, which holds a strong position in the American market. Our collaboration is aimed at developing new probiotic products and applications to broaden Probi’s offering for the global food business. We address the need for new commercial applications in additional product segments, including developing probiotic strains for challenging food products, such as drinks, bars, cereals and powders.


Probi Partner Conference 2019

Partnering with the industry

Probi is an active member of the International Probiotics Association (IPA). IPA is a global non-profit organization bringing together through its membership, the probiotic sector’s stakeholders including but not limited to academia, scientists, health care professionals, consumers, industry and regulators. The IPA’s mission is to promote the safe and efficacious use of probiotics throughout the world. Holding NGO status before Codex Alimentarius, the IPA is also recognized as the unified Global Voice of Probiotics® around the world.


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