Everyday performance starts in the gut 

With more consumers seeking natural ways to boost energy, endurance, and recovery, the demand for science-backed active nutrition is accelerating. From committed athletes to health-conscious everyday movers, consumers are looking for multifunctional solutions that fit into their routines and help them reach their performance and wellness goals.

The gut plays a central role in this pursuit. Often overlooked in performance discussions, it helps regulate nutrient absorption, energy availability, circulation, and digestive resilience. It goes both ways: intensive exercise can challenge gut integrity, while a balanced microbiota can help optimize physical output and recovery.

Performance nutrition is on the rise

Consumers are actively searching for fitness-oriented multi-functional supplements enhancing energy, physical performance, muscle development and recovery (Source: SPINS (2025) Active Lifestyle Nutrition: “Sports Nutrition”. State of the Active Nutrition Market. Scott Dicker.)

Performance nutrition sales grew by 15.4% across U.S. retail channels in 2024. (Source: SPINS (2025) Active Lifestyle Nutrition: “Sports Nutrition”. State of the Active Nutrition Market. Scott Dicker, 52 weeks ending December 29, 2024).

1 in 3 sports nutrition consumers globally have increased their supplement usage compared to the previous year. (Source: Innova Market Insights. Category Insider: Revitalizing the Game — Navigating the Global Future Trends of Sports & Energy Beverages.)

Our solution

Sports & Active Nutrition by Probi® is a clinically documented biotic solution designed to support:

• Cardio-respiratory performance

• Nutrient and iron availability

• Digestive comfort during exertion

• Circulatory function

• Everyday endurance and vitality

Discover how Probi® is helping drive the next generation of performance nutrition—contact us to learn more.